Sathya narayanan
UX Manager with 9+ years of experience in enterprise and SaaS products, and over a decade in design. Currently a Senior Technical Lead (UX), I define and drive design strategy for complex product ecosystems, aligning user needs with business goals to deliver impactful outcomes.
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I lead cross-functional collaboration across product, engineering, and business teams and mentor designers to ensure high-quality, consistent experiences. I influence product direction, improve workflow efficiency, and scale design systems to enhance consistency, accelerate delivery, and support teams at scale.
Role: Lead UX Designer
Scope: 12+ products | Org-wide adoption | 8–10 months.
From Fragmentation to Scale: Unifying 12+ Enterprise Tools
UI inconsistencies across 12+ internal tools were creating friction for over 1,000 users and slowing down product development.
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By introducing a unified design system, I helped reduce inconsistencies from 35% to under 8% and improved delivery speed by around 30%.
This involved aligning design, engineering, and product teams around shared patterns, standards, and workflows—replacing fragmented legacy approaches with a scalable foundation.
Reducing Operational Complexity in Enterprise Workflows
​Legacy systems created fragmented, error-prone experiences across critical workflows, impacting efficiency, data accuracy, and operational scale.
I led the experience strategy and workflow transformation across the ecosystem—aligning cross-functional teams and simplifying complex, high-volume operations.
Employee enrollment was one of the workflows addressed, where reducing data inconsistencies and improving onboarding efficiency were key outcomes.
Role: Lead UX Designer (Experience Strategy & Workflow Transformation)
Scope: Enterprise workflows | High-complexity operations | 8–10 months.
Role: Experience Strategy Lead (Growth & Conversion)
Scope: Acquisition funnel | Lead Generation | 1 month.
Driving Conversion and Trust for Comodo Free Firewall
The product’s entry experience was underperforming as a growth lever—lacking clear value articulation, trust signals, and conversion focus, limiting acquisition and monetization.
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I led the experience strategy, aligning product, marketing, and business teams to reposition the entry point as a high-impact conversion surface.
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This transformation established a scalable conversion framework—strengthening trust, reducing decision friction, and improving both acquisition and upgrade pathways.
Enabling Smarter Link Management & Campaign Performance
Users lacked visibility into link performance, attribution, and trust—leading to fragmented tracking and poor marketing decisions.
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I led the product and experience strategy to reposition the platform from a basic URL shortener into a link management and analytics system—aligning user needs with growth and performance goals.
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This transformation redefined the end-to-end workflow—from link creation to optimization—introducing actionable insights, improving transparency, and reducing friction in high-frequency campaign operations.
Role: UX Strategy Lead (Product & Growth Transformation)
Scope: Link management platform | Campaign analytics | 1–3 months.
Role: Product Experience Lead (E-commerce Optimisation)
Scope: Combo deals & bundling logic | Cart & checkout flows | AOV optimization | Decision flow simplification | 1–2 months
Increasing Conversion and Average Order Value Through Smarter Combo Deal Experiences
Users struggled to understand bundled products—unclear pricing, hidden value, and limited control created decision friction, leading to drop-offs, cart abandonment, and lower AOV.
I led the experience strategy to align upsell goals with user needs for clarity and transparency—redefining how bundles are structured, communicated, and experienced across the purchase journey.
This transformation simplified bundle composition, surfaced value more effectively, and streamlined decision flows—driving higher conversion, increased AOV, and reduced friction in bundle selection.